project.8: Atora packaging 

city. Carlie

 

Brief: Redesign the Atora packaging to give it a more modern look.

  

Outcome: Atora suet is undoubtedly one of the most northern things ever, 

well, that's what I think in my opinion. The project's aim was to modernize and inject some new life into this old piece of packaging to entrance new younger people. The type choices were inspired by Swiss design, the typefaces used are Helvetica and Futura. The bull horns were added to endorse the heritage of the company. The color palette relates around suet with all the text being in white like suet, then the grater being in a color gradient map relating to whether it’s meat or vegetable suitable.